For B2B & SaaS

Every wasted dollar inflates your CAC.

In B2B, cost per lead is the whole game. ERA finds exactly which keywords and search terms are quietly inflating your CAC — and ranks the fix by dollar impact, every day.

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The Problem

A full pipeline can still hide a rising CAC

B2B accounts often get optimised for lead volume. The waste hides in the leads that were never going to convert.

Volume hides quality problems

More leads can mask a growing share that sales never bothers following up on.

Job seekers and researchers click too

Broad match on competitive B2B terms pulls in traffic that was never going to become a customer.

Long sales cycles delay the signal

By the time a lead's real value shows up in CRM, weeks of ad spend already followed the same pattern.

Match type creep adds up

Google's automated matching keeps expanding reach in ways that quietly raise cost per lead over time.

How Growera Helps

Waste caught before it inflates next month's CAC

ERA reads every campaign, keyword and search term daily, then ranks what to fix by its estimated impact on cost per lead.

Evaluate — Full account analysis

ERA reviews every campaign, ad group, keyword and search term daily — not at the next scheduled review.

Recommend — Ranked by CAC impact

Every issue becomes a scored proposal with an estimated impact on cost per lead — no jargon, no guessing what matters.

Act — One click to Google Ads

Approve a fix and ERA writes it to your account directly. No waiting on someone else's schedule.

Built In

An audit trail your whole team can trust

Two features B2B and SaaS teams lean on most: a complete record of every change, and the ability to manage more than one account from a single login.

Full Change History

Every recommendation, approval and change logged with before/after context — useful when marketing has to explain spend to finance.

Multi-Account & Team Management

Manage every account your team runs from one place, with a shared view of what ERA found and fixed.

Compare Your Options

Doing it alone vs. an agency vs. Growera

Feature

Growera

Doing It Yourself

Traditional Agency

Monthly cost

From $49/mo flat

Free — but the waste has a cost

$1,000–$5,000/mo, or a % of spend

Audit frequency

Every day

Whenever you remember

Weekly at best

Tells you what to fix first

Ranked by estimated impact

You have to work it out yourself

Often buried in a monthly report

You keep control

Approve every change, always

Full control

Agency makes day-to-day calls

Time to see results

Same day

Depends on your time

Weeks, at the next review

FAQ

Common questions

Yes — ERA ranks recommendations by their estimated impact on cost per lead, so the fixes with the biggest CAC impact surface first.

ERA evaluates ad account performance daily (clicks, search terms, budget pacing) — it doesn't need to wait for a lead to convert in your CRM to catch account-level waste.

Yes — Multi-Account & Team Management lets your team manage every account from one login with a shared view of what ERA found and fixed.

Every recommendation, approval and change is logged with before/after context — useful when marketing needs to explain spend to finance.

Start lowering your cost per lead

Connect your Google Ads account in about 2 minutes. ERA runs its first analysis today — no agency required.

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