Your margin is thin enough. Stop losing it to bad clicks.
Google Shopping and Search campaigns burn budget on browsers who were never going to buy. ERA finds exactly which search terms, products and campaigns are draining margin — and proposes the fix, ranked by dollar impact, every single day.
Connect your Google Ads account in about 2 minutes
A healthy ROAS can still be a losing sale
E-commerce accounts often look fine on the surface. The waste hides in the details that never make it to a top-line dashboard.
Shopping feed waste hides in plain sight
Irrelevant search queries trigger product ads nobody researched, and nobody notices until the spend adds up.
ROAS looks fine until you check margin
A decent return on ad spend can still be a loss once COGS, shipping and returns are factored in.
Budget spikes without warning
Pacing drifts hardest during sales and peak periods — exactly when mistakes cost the most.
Negative keywords never keep up
New junk search terms appear faster than a manual weekly review can catch them.
Waste found and blocked, before it eats next month's margin
ERA reads your Search and Shopping campaigns daily — search terms, product groups and budget pacing included — then ranks exactly what to fix by dollar impact.
Evaluate — Full campaign analysis
ERA reviews every campaign, product group, keyword and search term daily — including how budget is pacing against the month.
Recommend — Ranked by dollar impact
Every issue becomes a scored proposal with an estimated monthly savings figure. Margin-draining waste surfaces first.
Act — One click to Google Ads
Approve a negative keyword or bid change and ERA writes it directly to your account — no waiting for the next review.
Negative keyword protection, tuned for retail search
Growera's negative keyword tooling is built to catch the search terms that waste e-commerce budget fastest — before they drain another dollar.
Search Term Analysis
Every search term your ads matched, ranked by wasted spend, so you can see exactly where budget is leaking.
Negative Keyword Manager
Centralised negative keyword lists, synced straight to Google Ads — block a term once, apply it everywhere it belongs.
Doing it alone vs. an agency vs. Growera
Common questions
See where your margin is leaking
Connect your Google Ads account in about 2 minutes. ERA runs its first analysis today, and your findings are ready the same day.
Start your free trialNo card charged until day 14 · cancel anytime