Practical advice on running smarter Google Ads accounts, and how AI is changing marketing decisions.
You launch a Performance Max campaign. A few weeks later your Search campaign’s impression share has slipped, Performance Ma...
Account structure decides what you can control and how much data Smart Bidding gets in each place. Here is how to decide when to s...
The 2026 WordStream averages are 6.64% CTR, $5.42 CPC and 8.18% conversion rate. Here is why those numbers mislead, and how to bui...
Most changes made inside a Google Ads account are never actually tested. Someone switches the bid strategy on a Monday, looks at t...
Every lead-gen advertiser has had this conversation with a client or a boss: “Google Ads says we got 40 conversions last mon...
Open almost any Performance Max campaign and you’ll find an “Audiences” section sitting quietly under each asset...
Google publishes minimum conversion thresholds for Target CPA and Target ROAS, but the campaign-level number hides how thin the da...
Open the bid strategy dropdown in any Google Ads campaign and you’ll see the usual suspects: Maximize Conversions, Target CP...
Every Google Ads account manager has had this conversation with a client at some point: “I changed the bid strategy on Tuesd...
Open any Google Ads account and ask “is this campaign spending too much?” and you’ll get an answer fast. Cost co...
Every November, the same story plays out in thousands of Google Ads accounts. Someone raises budgets for Black Friday, watches cos...
Type your own brand name into Google right now. If you run ads at all, there’s a decent chance you’ll see your own ad ...