Practical advice on running smarter Google Ads accounts, and how AI is changing marketing decisions.
A portfolio bid strategy can rescue a group of campaigns too small to run Smart Bidding alone — or quietly average a strong campai...
Automated rules and scripts are genuinely useful, but they can’t catch everything. Here’s what each one actually does,...
If you still have a Dynamic Search Ads campaign running, you’ve probably already seen a notice about it in your account. May...
Open almost any Google Ads account that’s been running for a year or two and you’ll find the same thing under the Asse...
If you run Search campaigns with automatically created assets turned on, or with campaign-level broad match, Google has spent this...
Somewhere between “call now” and “conversion recorded,” most Google Ads accounts lose the plot. A prospect...
Open a Google Ads account that runs any meaningful volume of traffic from the EU, the UK, or the wider EEA, and there’s a de...
Somewhere around the third day of a payment gateway outage, most advertisers finally notice conversions have stopped recording. Th...
Open a Shopping campaign that’s been running fine for months and you’ll usually see the numbers you expect: steady imp...
If you manage Google Ads for a plumbing company, an HVAC contractor, a law firm, or any other business that runs Local Services Ad...
For most of the last decade, Remarketing Lists for Search Ads sat just out of reach for a huge share of advertisers. The feature i...
If you manage a Google Ads account, you’ve probably noticed something new sitting in the campaign creation flow: a “De...